D-Marin has partnered with luxury boat manufacturer Azimut Benetti to bring an elevated yachting experience to marinas across the Mediterranean, with the aim of improving the growth of nautical tourism
For over 30 years, Azimut Benetti has recognized the importance of marinas when it comes to the development of the yachting industry. The formation of the alliance will see D-Marin add three new marinas to its current network of 20 marinas, adding a further 1,800 berths in total across the Mediterranean.
D-Marin has acquired a significant stake in Marina di Valletta in Malta and in Porto Mediceo in Livorno, Italy, as well as initiating a commercial integration with Marina di Varazze in Varazze, Italy.
iF DESIGN award for customer experience
The project, named ‘Reshaping the Marina Industry Standard,’ won the fiercely competitive Service Design Award by crafting a completely new customer marina experience, harmonising digital and personal services.
iF DESIGN has become a global symbol of excellent design and is among the most prestigious industry awards worldwide, attracting approximately 5,500 entries each year from globally renowned companies, such as Oral-B, Hyundai, and Samsung. The project has helped to differentiate the D-Marin way as a new standard in the marine industry that customers can recognise and has improved awareness of the company’s emphasis on making marina experiences ‘effortless, exclusive, and appreciated.’
The joint work of Sketchin and D-Marin started with an intense customer research, which identified opportunities for service improvements, as well as key areas that D-Marin excel in. This customer research became the driving force behind a €10million investment in the ‘Connected Marina’ initiative, which uses digital innovations to make marina experiences seamless and effortless.
Oliver Dörschuck, D-Marin’s CEO, said: ‘We’re thrilled to be recognised by one of the most prestigious design awards which attracts high quality blue chip entrants from across the world. It’s testament to our commitment to excellent customer experience and the success of the project delivered with Sketchin.
‘We recognise that a combination of physical and digital experiences is essential to providing a quality marina service. Our digital innovations ensure efficiency so customers can enjoy maximum pleasure time on their yacht, whilst our marina teams make customers feel appreciated with a personal touch.’
Photos D-Marin
